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Social Media Marketing
It’s an interesting term that conjures up a means to market a product; a commercial floor wax, or …an idea.
In the old days a Corporation would have most of the control over the message and the advertising campaign in a one-way broadcast that served to find, and define their market. This top down hierarchy worked well for a long time because they were able to count on a certain amount of apathy or passivity from the consumer who was then part of a robust middle class.
In the past, social movements did arise but took years to reach critical mass. Think of Ghandi leading his non-violent revolution against the British in India.
Martin Luther King and the Civil Rights movement; Women’s Suffrage and so on.
Now we have Twitter and Facebook and a host of other social media sites that have enabled everyone with a smart phone or a computer to gather and talk back.
Dictatorships have enjoyed the privileges of power for years without much resistance. The People acquiesce for fear of being tortured or killed…until now.
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Michael Hoppe & David George songs charting in S Korea?!
Posted: April 29, 2012 in Commentary, MusicTags: AnnaTebot Lee, ASCAP, BMI, David George, EMI, Korea, Michael Hoppe, Nightingale, PRO, South Korea, The Wall
Michael Hoppe and I were neighbors and met in Los Angeles some years back. We are both ex-pats from England via Canada & both in the Music business; his instrumental CD Solace was nominated for a Grammy.
After he moved to Portland, Oregon, he told me he had collaborated with lyricists in the past, but it had rarely if ever worked out, “Would I like to have a go?”. He emailed me an mp3 of a melodic, beautiful tune he’d written.
Like everyone else, I was riveted to the Egyptian uprising that was unfolding daily on the news. Tahrir Square was filled with non-violent demonstrators. Aerial shots of Cairo police confronting protesters on the bridge at night was particularly moving. It was like the moon was watching.
Around 2AM, headphones on…I cranked up the volume, Hoppe’s music surrounded me and I wrote…I Am The Moon:
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