Posts Tagged ‘facebook’


Social Media Marketing

It’s an interesting term that conjures up a means to market a product; a commercial floor wax, or …an idea.

In the old days a Corporation would have most of the control over the message and the advertising campaign in a one-way broadcast that served to find, and define their market. This top down hierarchy worked well for a long time because they were able to count on a certain amount of apathy or passivity from the consumer who was then part of a robust middle class.

In the past, social movements did arise but took years to reach critical mass. Think of Ghandi leading his non-violent revolution against the British in India.

Martin Luther King and the Civil Rights movement; Women’s Suffrage and so on.

Now we have Twitter and Facebook and a host of other social media sites that have enabled everyone with a smart phone or a computer to gather and talk back.

Dictatorships have enjoyed the privileges of power for years without much resistance. The People acquiesce for fear of being tortured or killed…until now.