SourceURL:file://localhost/Users/davidgeorge/Documents/Social%20Media%20Marketing.doc
Social Media Marketing
It’s an interesting term that conjures up a means to market a product; a commercial floor wax, or …an idea.
In the old days a Corporation would have most of the control over the message and the advertising campaign in a one-way broadcast that served to find, and define their market. This top down hierarchy worked well for a long time because they were able to count on a certain amount of apathy or passivity from the consumer who was then part of a robust middle class.
In the past, social movements did arise but took years to reach critical mass. Think of Ghandi leading his non-violent revolution against the British in India.
Martin Luther King and the Civil Rights movement; Women’s Suffrage and so on.
Now we have Twitter and Facebook and a host of other social media sites that have enabled everyone with a smart phone or a computer to gather and talk back.
Dictatorships have enjoyed the privileges of power for years without much resistance. The People acquiesce for fear of being tortured or killed…until now.
(more…)
The Round Table
Social Media Marketing
Posted: April 13, 2012 in CommentaryTags: facebook, martin luther king and the civil rights movement, occupy-wall-street, politics
SourceURL:file://localhost/Users/davidgeorge/Documents/Social%20Media%20Marketing.doc
It’s an interesting term that conjures up a means to market a product; a commercial floor wax, or …an idea.
In the old days a Corporation would have most of the control over the message and the advertising campaign in a one-way broadcast that served to find, and define their market. This top down hierarchy worked well for a long time because they were able to count on a certain amount of apathy or passivity from the consumer who was then part of a robust middle class.
In the past, social movements did arise but took years to reach critical mass. Think of Ghandi leading his non-violent revolution against the British in India.
Martin Luther King and the Civil Rights movement; Women’s Suffrage and so on.
Now we have Twitter and Facebook and a host of other social media sites that have enabled everyone with a smart phone or a computer to gather and talk back.
Dictatorships have enjoyed the privileges of power for years without much resistance. The People acquiesce for fear of being tortured or killed…until now.
(more…)