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Social Media Marketing
It’s an interesting term that conjures up a means to market a product; a commercial floor wax, or …an idea.
In the old days a Corporation would have most of the control over the message and the advertising campaign in a one-way broadcast that served to find, and define their market. This top down hierarchy worked well for a long time because they were able to count on a certain amount of apathy or passivity from the consumer who was then part of a robust middle class.
In the past, social movements did arise but took years to reach critical mass. Think of Ghandi leading his non-violent revolution against the British in India.
Martin Luther King and the Civil Rights movement; Women’s Suffrage and so on.
Now we have Twitter and Facebook and a host of other social media sites that have enabled everyone with a smart phone or a computer to gather and talk back.
Dictatorships have enjoyed the privileges of power for years without much resistance. The People acquiesce for fear of being tortured or killed…until now.
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The Battle of Little Sayler’s Creek
Posted: May 15, 2012 in Commentary, Documentary, FilmTags: American History, Appomattox, Civil-War, David George, dish network channel, Grant, History, Lee, Lisa Arden, living Historians, musket fire, politics, reenactors, Sailor's Creek, Sayler's Creek, Slavery, Slaves, The North, The South, US History
As they did in the cold rain of April 1865, opposing armies in blue and gray stand shoulder to shoulder on the rolling farmland of Sayler’s Creek, Virginia. With a shout, guns are raised; a deafening crack; and smoke from the black powder hangs over the battlefield. Lisa Arden and I captured the action while filming our documentary:
DISH Network (Channel 197) and DIRECTV (Channel 267).